18 Davies Street Gallery – Exemplars of Craftsmanship

To promote their exhibition during London Design Festival 2018 we produced a series of videos for 18 Davies Street Gallery's social media marketing. “Exemplars of craftsmanship” is an exhibition exploring the diverse materials and techniques employed by artists and designers. We wanted to use constant motion in the video to mirror the experience one would have when visiting the exhibition.

Contemporary pieces are placed in dialogue with the masters of design: hand-crafted wooden pieces by Wegner, Nakashima, Robsjohn-Gibbings coexist with industrialised metallic works by Julian Mayor; clean, minimalist forms of Bruno Romeda counteract jagged edges and curling ornaments of Kostas Fosteris, old processes such as lost-wax casting are brought into contemporary practice by Osanna Visconti, and conventional design is challenged with modern innovation and the creator’s experimental curiosity by Harumi Klassowska de Rola.

Details

To get the most out of our time at the gallery we planned to shoot: one main exhibition video, six ‘item videos’ & seven Instagramgram story videos, resulting in 14 pieces of social media content.

Result

On Instagram, the main video was watched by 1/3 of the gallery’s followers organically, which is very high. As of 2nd October, the campaign has just started and is still ongoing.

MORE VIDEOS LIKE THIS

If you liked this project check out this one or go back to the galley here.

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