Sabbadini at Masterpiece
We worked with Sabbadini in 2019 to create a short video of their Masterpiece 2019 stand, showing Sabbadini situated within the fair along with beautiful close-ups of individual pieces including the show-stopping 37.74 carats Asscher Cut Diamond Ring.
Sabbadini used the video during the Masterpiece fair to generate greater footfall to their stand and to show clients who were not able to attend the fair some of the highlights from Masterpiece 2019.
When filming at art fairs, we have to work to very tight timeframes and deadlines. We typically only have a few hours in the morning before the fair opens to do the filming. In order to highlight the exclusive nature of pieces, we opted to use a lightbox for a select group of items – allowing them to stand out and shine to their full brilliance. Originally engaged to deliver 5 smaller videos in addition to the main video, Sabbadini were so pleased with the content we created that we were brought back for a further 15 videos of individual jewellery pieces for their promotional content.